Internet services launched in India on August 15, 1995 by VSNL. It didn't take long for the Indian business community to explore the potential of Internet marketing in India. The following year, that is, in 1996, the IndiaMart B2B market was launched, and with that the story of digital marketing in India began. After that, companies around the world began to realize the potential of online sales and marketing.
The beginning of digital marketing in India dates back to the mid-1990s, and since then it has been slowly and steadily shaping up. There is a lot of history behind its success and how digital marketing has become such a big industry in India and a striking industry that the young generation can currently be part of. All traditional marketing methods are becoming fully or partially digital in order to have a much greater reach and to be more efficient and economical. Digital marketing, also known as Internet marketing, is the lifeblood of modern businesses and, by all indications, will continue to be so in the future.
During this time, few or no people were aware of search engine optimization or SEO, one of today's biggest digital marketing channels. Companies, of almost all sizes, are increasing their investment in digital marketing year after year to improve the quality and frequency of interactions with their consumers. The next decade saw several technological advances that paved the way for online marketing in India. The innovations of the industry, the most recent technology that has emerged, the struggle to survive in the market against everyone and, most importantly, the right approach to offering the best to customers and the country have helped to develop digital marketing and to make it reach the stage where it is now with such pride.
In recent years, digital marketing has become one of the biggest industries in India and around the world. Although Web 1.0 was a read-only website that allowed us to search for information and read it, Web 2.0 is a read-write website, which presents the power of interaction and creates the backbone of digital marketing by allowing us to provide content and interact with other users of the web. In 2000, few people knew about SEO and there were only a handful of companies offering digital marketing services in India. Without the rise of the Internet and digital marketing, this air of trust would never be possible.