What Are the Most In-Demand Marketing Jobs?

Marketing is a multifaceted field that encompasses any initiative or effort that can fall within the scope of “generating demand” for an organization's product or service. From content creation to digital marketing, there are a variety of jobs in the marketing industry that are in high demand. Marketing managers, content writers, digital marketing specialists, marketing managers, digital marketing managers, digital marketing executives and social media managers are all in high demand. Social media administrators within smaller companies may have to act as a one-person content creation team, including graphic design, copywriting, and editing photos and videos.

Digital marketing managers are responsible for developing, implementing and overseeing long-term digital marketing campaigns as well as short-term advertising techniques. They must be experts in improving brand awareness, attracting traffic to the company's website, and generating sales opportunities. Digital strategists work with a strategy team to create long-term objectives and plans for their products. They must be creative and understand the technology and the people who use these tools.

They must be able to determine the best direction for their company's digital products and services and analyze large amounts of data to identify the most important data related to their digital offerings. Web developers are also in high demand due to the continuing need for extensive experience in a variety of languages such as CSS, JavaScript and HTML. According to Indeed, there are currently 1,300 open web developer positions in Minnesota. Project managers (PMs) have become a trendy product in the creative world due to the increasing volume of projects and need for experienced project managers.

Marketing representatives, community managers and traditional marketers have all become much more complicated with the addition of social marketing. There are currently 840 mid-level marketing vacancies in Minnesota. Interactive designers work closely with design teams to ensure that designs are visually appealing, they code and test websites, and take care of critical changes to a website. Corporate communications managers are responsible for developing a company's messages and overseeing the delivery of those messages through press releases, corporate speeches and presentations, internal communications, media responses, and more. Market research managers often oversee a market research team in their efforts to analyze the company's industry, competition, and customers.

Market research is an extremely quantitative and analytical function, so most managers have a bachelor's degree (or higher) in marketing or a related field with a strong background in marketing analysis and research. Digital marketing managers are responsible for leading a company's digital marketing strategy, increasing brand visibility online, and driving conversions and revenues from their digital campaigns. UX designers focus on understanding the website from a complete marketing experience so they need to understand audiences and have a deep understanding of the product or service. Its role is fundamental to optimizing an e-commerce website to encourage potential customers and customers to browse and buy. The quality of your email contacts is key to driving email marketing success so it's crucial to know ways to grow your database without annoying potential customers. An effective digital marketing manager or creative director must have a solid understanding of everything that has to do with marketing and business. Courses such as Fundamentals of SEO, Fundamentals of Social Media Marketing and Google Universal Analytics Essential Training provide marketers with specialized experience in areas that are in increasing demand.

They must understand how content contributes to the different subsets of the marketing plan and understand how to develop and share content assets on the right channels.