Audience segmentation is a key component of digital marketing. It involves targeting people based on their age, gender, parental status, income, lifestyle, interests, passions, habits and more. Like-minded audiences are those who show a defined interest or passion for a specific topic. Custom audiences allow companies to target exactly who they want through keywords, URLs and applications.
Market segments are people who are already looking for a company's products or services. Location segmentation focuses on certain geographical areas. Demographic segmentation allows companies to select the features that are relevant to their company. Like-minded audiences are very valuable for creating brand awareness.
URL-based audiences can be personalized for branding, advertising and increasing market reach. Similar audiences are an excellent segmentation strategy for finding new customers. Market audiences target those who are already on their way to completing a purchase. Knowing who you're talking to and why is the start of any successful digital marketing campaign.
It all starts by defining your target audience and talking only to them. Influencers are those individuals in a community who influence purchasing decisions because of their influence, position, knowledge, relationship or authority. Brand advocates spread positive word-of-mouth messages about a brand or product to others in their network. Customer advocates are satisfied with both the product and customer service.