Data analysis is a highly sought after digital marketing skill, as companies are always looking for people who know how to extract value from customer data to improve future strategies. Successful digital marketers are those who know how to “read” the numbers and reports provided by their data and analysis experts. In the following list, we've compiled the 12 most sought after digital marketing skills that will help you land your dream job with ease. Although email has been around for quite some time and therefore may seem a bit dated, 81% of digital marketers still rely on this channel for customer acquisition and retention.
And there are quite a few benefits it can offer. This is the absolute must-have skill of the 21st century. It's no secret that several social media channels play a huge role in the lives of all modern consumers, which is why these channels have long become powerful tools for business growth and promotion. According to statistics, 54% of consumers use several social media platforms to search for different products.
In other words, these users already intend to make a purchase. So, the only thing left for you to do is to get the word out about your brand and make sure that your potential customers notice it. Although this isn't very obvious, storytelling is another essential skill for digital marketers. Nowadays, when consumers are exposed to between 6,000 and 10,000 advertisements every day, heartless and faceless advertising slogans are no longer effective.
Instead, potential customers want stories, and as a marketer, you have to offer them. In terms of advertising, stories are used to inform, entertain and transmit a message. Used correctly, stories can strengthen your CTA, attract more attention, and encourage a better connection with customers. And they can also increase your ROI.
According to statistics, 55% of consumers will be more likely to make a future purchase from a brand whose story they love, another 15% will make the purchase immediately and 44% more will also share the story. As a result, the most in-demand skills show a growing dependence on technology, a growing tendency to take advantage of social networks, and a continued relevance of SEO. That's a skill that can help marketers stand out, according to the report, since off-page SEO represents one of the main skill gaps in digital marketing. While knowing how to write press releases is a must-have skill right now, LinkedIn predicts that becoming an expert in social media and content marketing will keep marketers prepared for the future.
Why? Video content is engaging, personal and current. People who see a face promoting a brand are more likely to trust that company. Video content can also be used on different channels, making it a versatile digital marketing tool. What is it? Content marketing is about creating high-quality, SEO-friendly content for many channels.
Examples of different types of content are social networks, podcasts, videos, blog posts, white papers, emails, etc. Why? Much marketing doesn't require a graphic designer. For example, many companies will have digital marketing specialists and social media planners who prepare short images or video clips for social media channels. Aspiring marketing professionals who prioritize learning digital marketing skills will differentiate themselves from their competition.
Now that you know what the most in-demand digital marketing skills you need to be successful are the most in-demand digital marketing skills you need to succeed, what's next? Learn more about the industry and different careers if you're new to digital marketing. We also encourage you to look for contacts who are already employed as marketing professionals within your professional network. You can learn more about your role through informational interviews and better understand the job requirements. If you're sure this is the right career for you, explore Pathstream's Facebook digital marketing certificate.
Our expertly designed program adapts to your pace and is 100% available online. You will only need to dedicate approximately 10 to 15 hours per week to successfully complete our program, which will facilitate your structure around your other responsibilities. Communicating with your audience is critical to successful marketing, and copywriting remains at the cutting edge of this process. Writing advertising texts requires a skill and an economy of particular words, and producing texts that attract readers and encourage them to take action with a restricted word count.
Without strong copywriting skills, brands will find it difficult to stand out in the sea of online competitors. Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to your website from search engines that use the content of your website. It's a crucial part of your marketing strategy and understanding your customers. The technical aspects of SEO are often left to website specialists, but it's important to understand the dynamics of SEO and how content affects web traffic.
Without that, it's nearly impossible to reduce your customer base and bring your content to the target audience. Video is one of the fastest-growing online markets, and employers are often looking for marketers with some video marketing skills in their arsenal. You don't have to be Steven Spielberg, but it's useful to familiarize yourself with producing content for Tiktok, Instagram and YouTube. To get a well-paying job, you must first acquire the appropriate and in-demand digital marketing skills mentioned above.
Now that you've seen the most in-demand marketing skills, here are some of the jobs you can get with them. To learn more about the salaries offered for the different digital marketing roles, check out this blog about the digital marketing salary in India: includes a 10-year plan. Karan Shah, CEO %26 and founder of India's leading digital marketing skills training institute, the IIDE. This is a very creative work and it is also the driving force behind all the content marketing plans and strategies carried out.
The role of a social media marketing strategist includes planning, implementing, exchanging ideas for brands, managing and monitoring the company's social media strategy to increase brand awareness, which will ultimately increase the company's sales. This particular course will teach you the art of digital writing, the basics of content writing, writing content for social media, and how to amplify your marketing efforts. Someone with experience will be able to further educate you on the digital marketing skills you need to be successful. PPC advertising doesn't just apply to search engines, it's also applicable to social networks, mobile apps, websites, directories and more, making it a very important digital marketing skill to learn.
Employers are looking for dynamic, knowledgeable candidates who thrive in the new digital landscape. .