What are the Most In-Demand Digital Marketing Skills?

Data analysis is a highly sought after digital marketing skill, as companies are always looking for people who understand how to extract value from customer data to improve future strategies. To be successful in the digital marketing field, it is essential to be able to “read” the numbers and reports provided by data and analysis experts. In this article, we will discuss the 12 most sought after digital marketing skills that will help you land your dream job with ease. Email is still a popular channel for customer acquisition and retention, as 81% of digital marketers rely on it.

There are several benefits that email offers, such as being able to reach a large audience quickly and easily. This is an absolute must-have skill in the 21st century. Social media channels have become powerful tools for business growth and promotion, as 54% of consumers use them to search for different products. As a digital marketer, you need to be able to get the word out about your brand and make sure that your potential customers notice it.

Storytelling is another essential skill for digital marketers. In today's world, where consumers are exposed to between 6,000 and 10,000 advertisements every day, heartless and faceless advertising slogans are no longer effective. Instead, potential customers want stories that inform, entertain and transmit a message. Used correctly, stories can strengthen your CTA, attract more attention, and encourage a better connection with customers.

They can also increase your ROI - 55% of consumers will be more likely to make a future purchase from a brand whose story they love, another 15% will make the purchase immediately and 44% more will also share the story. The most in-demand skills show a growing dependence on technology, a growing tendency to take advantage of social networks, and a continued relevance of SEO. Off-page SEO represents one of the main skill gaps in digital marketing - this is a skill that can help marketers stand out. According to LinkedIn's report, becoming an expert in social media and content marketing will keep marketers prepared for the future. Video content is engaging, personal and current. People who see a face promoting a brand are more likely to trust that company.

Video content can also be used on different channels, making it a versatile digital marketing tool. Content marketing is about creating high-quality, SEO-friendly content for many channels. Examples of different types of content are social networks, podcasts, videos, blog posts, white papers, emails etc. Graphic design is another important skill for digital marketers. Many companies will have digital marketing specialists and social media planners who prepare short images or video clips for social media channels. Copywriting is critical to successful marketing. Writing advertising texts requires a skill and an economy of particular words, and producing texts that attract readers and encourage them to take action with a restricted word count. Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to your website from search engines that use the content of your website.

It's a crucial part of your marketing strategy and understanding your customers. Video marketing is one of the fastest-growing online markets. Aspiring marketing professionals who prioritize learning digital marketing skills will differentiate themselves from their competition. Now that you know what the most in-demand digital marketing skills you need to be successful are the most in-demand digital marketing skills you need to succeed, what's next? Learn more about the industry and different careers if you're new to digital marketing. We also encourage you to look for contacts who are already employed as marketing professionals within your professional network. You can learn more about your role through informational interviews and better understand the job requirements.

If you're sure this is the right career for you, explore Pathstream's Facebook digital marketing certificate. Our expertly designed program adapts to your pace and is 100% available online. You will only need to dedicate approximately 10 to 15 hours per week to successfully complete our program, which will facilitate your structure around your other responsibilities. Creativity is also an important skill for digital marketers. This is a very creative work and it is also the driving force behind all the content marketing plans and strategies carried out. The role of a social media marketing strategist includes planning, implementing, exchanging ideas for brands, managing and monitoring the company's social media strategy to increase brand awareness. To get a well-paying job in digital marketing, it is essential to acquire the appropriate skills mentioned above.

Now that you've seen the most in-demand marketing skills, here are some of the jobs you can get with them: To learn more about the salaries offered for different digital marketing roles check out this blog about the digital marketing salary in India: includes a 10-year plan by Karan Shah CEO & founder of India's leading digital marketing skills training institute - IIDE.