What is the biggest challenge in digital marketing?

According to Gartner, 35% of marketing leaders believe that one of their biggest challenges today is to build more synergistic relationships across their organization to better communicate the vision of digital marketing. It is increasingly imperative that companies and non-profit organizations compete in the digital landscape to succeed and survive. Having a strong digital marketing presence is no longer a luxury for corporations and large companies. As we saw last year, their presence in digital marketing is extremely important for their survival when everything was shut down and went digital.

However, digital marketing isn't without its challenges; some are easier to overcome than others. Below are some of the biggest digital marketing challenges faced by small businesses and how to overcome them. Before you can effectively generate quality leads, you need to know who your target audience is. This is a challenge because your target audience may not be a single demographic group, but could be serving multiple people, demographics, and types of customers.

But knowing who your target audience is is very different from knowing your target audience. That is, knowing what they want, what they need and meeting their expectations. Knowing your target audience and what they expect from your business (especially online) can be a challenge. And just as not all users are created the same way, everyone has different needs and expectations.

Knowing how your target audience communicates, where they meet online and how they prefer to be reached is important to your digital marketing strategy. Developing a content marketing strategy is something that every company or organization should do and, possibly, that could be combined with their social media marketing strategy and other marketing initiatives. However, most companies don't really know where to start. To develop a content marketing strategy, you need to know what content is considered valuable to your target audience, and then how you'll share it.

For businesses and non-profit organizations that don't yet have content to share: blog posts, industry news, podcasts, videos, etc. In fact, it may seem impossible, especially if you don't have content ready. The first step in a content marketing strategy is to know your target audience, which we just reviewed. Next, you need to determine what content you already have AND if any of that content would be considered valuable to your target audience.

If so, develop a plan to share it. Promoting brand awareness is probably one of the biggest challenges of digital marketing, because you wouldn't be trying to generate leads if you weren't trying to promote brand awareness. Promoting brand awareness in and of itself isn't difficult, however, doing so successfully can be a challenge. According to a Hubspot report, 61% of marketers consider generating traffic and leads to their biggest challenge.

SiteVisibility, a British £2 million digital agency, has taken a slightly different approach by creating an in-house digital marketing recruitment agency. The approach has helped them to meet hiring needs quickly and cost-effectively. Communication tools and systems also play an important role in business expansion. It can also help employees understand digital marketing holistically, rather than just a particular area of the field.

Keeping the website up to date, making sure it's rich in SEO, and also making sure that it's optimized for its speed is quite a challenge. For that reason, it's important to pause and reflect on the biggest challenges that marketers are facing this year. If you're a seller who sees the same challenge year after year, it could be a barrier worth putting on your radar. Bringing it all together Managing a digital marketing agency can be rewarding both in terms of daily work and in terms of money.

The two most popular strategies used by digital marketing agencies to attract and retain talent are hiring remote workers and having an in-house training program to turn new college graduates and “creative” young people into exceptional salespeople. However, these three challenges were evaluated by less than 3% of the group of respondents, so they are less statistically significant. Perhaps one of the biggest, if not the biggest, digital marketing challenges that small businesses face is finding new customers, but not just someone who can buy from you and never see them again, but repeat customers, also known as quality leads. The challenge is usually to share the right content for your target audience to interact with, realizing that not all members of your target audience are going to interact with every content you share.

That's why it's no surprise that 17% of marketers say that changes in marketing strategy will be the biggest challenge they'll face in the new year. Since most digital marketing projects require several specialists, clients have multiple points of contact within the agency. Subscribe to Think with Google, a daily email list that highlights opinions and ideas collected from marketers around the world to help create a more informed community of digital marketers. Let's take a look at some of the key digital marketing challenges and solutions faced by companies around the world.

And the rapid rate at which demand for these jobs increases has caused a gap in marketing skills, making it difficult to find candidates with the technical, creative and business skills needed to succeed in digital marketing. .