Gartner reports that 35% of marketing leaders consider building synergistic relationships across their organization to better communicate the vision of digital marketing as one of their biggest challenges. In today's world, having a strong digital presence is no longer a luxury for corporations and large companies, but a necessity for survival. However, digital marketing is not without its challenges, and small businesses in particular face a unique set of obstacles. Before you can effectively generate quality leads, you need to know who your target audience is.
This can be a challenge because your target audience may not be a single demographic group, but could be serving multiple people, demographics, and types of customers. Knowing who your target audience is is very different from knowing what they want, what they need and meeting their expectations. It is also important to understand how your target audience communicates, where they meet online and how they prefer to be reached. Developing a content marketing strategy is essential for any company or organization, but it can be difficult to know where to start.
You need to determine what content is considered valuable to your target audience and how you will share it. If you don't have content ready, it may seem impossible. Promoting brand awareness is another challenge of digital marketing. It isn't difficult in itself, but doing it successfully can be a challenge.
Generating traffic and leads is the biggest challenge for 61% of marketers according to a Hubspot report. SiteVisibility, a British £2 million digital agency, has taken an innovative approach by creating an in-house digital marketing recruitment agency. Keeping the website up to date, making sure it's rich in SEO and optimized for speed are also important challenges. The two most popular strategies used by digital marketing agencies to attract and retain talent are hiring remote workers and having an in-house training program. Finding new customers and sharing the right content for your target audience are also key challenges. Changes in marketing strategy will be the biggest challenge for 17% of marketers in the new year.
Since most digital marketing projects require several specialists, clients have multiple points of contact within the agency. The rapid rate at which demand for these jobs increases has caused a gap in marketing skills, making it difficult to find candidates with the technical, creative and business skills needed to succeed in digital marketing. Subscribe to Think with Google, a daily email list that highlights opinions and ideas collected from marketers around the world to help create a more informed community of digital marketers. Let's take a look at some of the key digital marketing challenges and solutions faced by companies around the world.