What is e-Marketing in Digital Marketing?

Electronic marketing, also known as Internet marketing, online marketing, or digital marketing, is the process of marketing a brand (company, product or service) over the Internet through computers and mobile devices. It encompasses all the activities that a company carries out through the global network with the objective of attracting new businesses, retaining current businesses and developing its brand identity. Electronic marketing can be used to reach target customers and persuade them regardless of any area. It includes creating content for websites and blogs, social media, search engine marketing (SEM), email marketing, display advertising, video marketing and mobile devices.Affiliate marketing is a form of electronic marketing in which a company promotes certain brands' products and earns a commission on each sale.

Offline digital marketing often requires extensive research and market analysis to ensure successful segmentation. Companies can also rent designated spaces to Internet service providers, such as America Online or MSN, for their advertisements or pop-ups. Attraction marketing is a passive technique by which online shoppers take the initiative to request specific information on the Web.The return on investment (ROI) of e-marketing can far exceed that of traditional marketing strategies. In addition, the transparency of the Internet allows the seller to have access to analysis and data in almost real time, which will allow them to make changes to adapt to the market reaction, making electronic marketing the preferred solution for marketing professionals.

You can capture the attention and emotions of your target market by showing them a video clip about your product or service.Promoting a sale on Twitter isn't social media marketing; it's simply the use of a web marketing channel. If you're on the web today, you leave a digital trail wherever you go on the Internet, on business and personal sites. The needs and demands of customers must also be taken into account; there must be coherence and coherence between the market and its product.