Electronic marketing, also known as Internet marketing, online marketing, or digital marketing, is a form of strategic marketing that uses the Internet to promote and sell products or services. It involves creating content for websites and blogs, as well as social media, search engine marketing (SEM), email marketing, display advertising, video marketing, and mobile devices. The goal of electronic marketing is to attract new customers, retain current customers, and develop a brand identity. It can offer a higher return on investment (ROI) than traditional marketing strategies and provides companies with access to analysis and data in almost real time. Affiliate marketing is another form of electronic marketing that involves promoting other products and services through an online platform and earning a percentage of commissions.
Emails and wireless marketing also fall under the e-marketing category. Companies use digital media such as social networks, smartphones, and websites to market their products and services. When it comes to electronic marketing, it's important to take into account the needs and demands of customers. There must be coherence between the market and its product. Additionally, digital technologies and channels can be used to convert customers.
To capture the attention and emotions of your target market, you can show them a video clip about your product or service. Finally, it's important to remember that when you're on the web today, you leave a digital trail wherever you go on the Internet, on business and personal sites. Electronic marketing is the process of carrying out marketing activities using various forms of electronic media, mainly the Internet.