Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are two of the most important digital marketing skills. The video is still sweeping the Internet and this is not going to end. Customers love videos, especially on social media, and 8 out of 10 people have bought after watching a brand's video. According to a study by The State of Video Marketing, 93% of marketers say it's an important part of their strategy and 87% say it provides them with a positive return on investment (ROI).Many people come to the digital marketing industry with the social skills they need to do great work.
These skills can make it easier for them to learn the skills needed to perform their job functions. It's been said that soft skills can't really be taught, but I totally disagree with that. Both hard and soft skills are needed to do a better job in digital marketing. And the good news is that you can work on creating both types. Here are 20 essential skills to help you succeed in digital marketing.
Soft skills are skills related to the way you work. These are skills that many people possess without really thinking about them. Here are 10 soft skills that are the most important in my experience: Empathy, Communication, Creativity, Organization, Leadership, Teamwork, Problem-solving, Time Management, Adaptability, and Stress Management. Empathy is so important that I wrote an entire article about it. These are the 10 core skills that I think are the most achievable and the ones that can help you build broader knowledge of the industry. There are people who don't have many of the social skills and are doing well.
Depending on the digital platform you want to specialize in, you should strengthen specific types of writing, such as blogging, writing social media posts or writing emails. Even if you don't want to dedicate yourself to paid advertising, you should have writing skills. This is because, as a digital marketing specialist, you're always trying to get your audience to take pre-sales actions. You also need to contact potential partners to collaborate. You need writing skills to achieve all of this.
Copywriting applies to all aspects of sales marketing. It is very essential that some people develop their entire career in writing advertising texts. Advertising on Google can be lucrative, but only if you know what you're doing. If not, it may be the biggest waste of money in advertising. Google Ads skills include keyword research, copywriting, setting up and managing Google Ads campaigns, data analysis, and budget management.
Google offers free training and certification on Google Ads. WordPress is the most popular content management system today. At the time of writing this article, 43% of all websites are based on WordPress. More than 500 websites are created with WordPress every day. Go from theory to practice by doing some marketing tasks at Acadium. These tasks have been requested by real life business owners.
Each one takes just 2 to 5 hours to finish. After submitting the assignment, the business owner will give you feedback and rate your work with stars. Use these comments to improve your skills. You also have the option to show your best work in your Acadium profile to show off your digital marketing skills. See what marketing tasks you can complete today. According to the DMI research article “Perpetual Evolution”, talent and technology are driving the future of digital marketing, and companies want to hire digitally savvy marketing professionals.
It goes without saying that digital marketers should have a good idea of all the social media platforms they use to publish content and reach an audience. To better understand digital marketing skills, we'll first look at basic digital marketing skills and then move on to soft skills. Given the wide range of specialties and jobs you can find throughout a career in digital marketing, you won't necessarily need to excel in all of the following areas, but you do need some key skills in most digital marketing jobs. As digital marketing continues to expand, the best marketers will be lifelong learners who are eager to develop and invest in new digital marketing skills. With the emergence of many benefits in technology companies and remote jobs, digital marketing experts can earn a six-figure salary, have unlimited vacations and enjoy flexible hours that allow them to work from home or even around the world as digital nomads. Long-term changes in the digital landscape and emerging technologies, such as marketing automation, also mean that a digital marketer must be able to adapt to new and unexpected developments, always think in terms of contingencies and be prepared for anything. A great digital marketer will have the ability to adapt quickly and learn on their own, and will even be prepared to switch to different digital careers if old skills lose their demand. Given their participation in multifaceted digital campaigns, digital marketers need to know how to guide these projects through multiple phases, through several channels with different results, with the contributions of many other people. If you want a tremendously successful career in digital marketing, these are the essential digital marketing skills you need: Copywriting, Google Ads, WordPress, Data Analysis, Content Creation, Project Management, Marketing Automation, Budget Management, Social Media Management, Lead Generation, Brand Awareness, Analytics & Reporting, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Email Marketing,
Advertising Strategy & Planning If a digital marketer's budget includes money for advertising, you'll need to know what and where to spend it to achieve maximum impact.
Digital marketers need a wide and diverse range of digital marketing skills to understand how to create marketing strategies and content that engage audiences and help generate leads, increase brand awareness and ultimately generate leads. BrainStation is the world leader in digital skills training, empowering companies and brands to succeed in the digital age.