Advertising agencies develop media strategies, create media plans, buy media, measure effectiveness, optimize the campaign, provide weekly reports and use their knowledge to get the best media at the best price. To do this, the agency charges a percentage as a commission; generally, between 5 and 18%, depending on the media and depending on the agency. Tell the agency what you need to achieve, a general marketing budget, and they will give you a scope of work describing the services they will provide, along with a proposed schedule for deliveries and an estimated cost for each delivery. While there's no fixed fee, below is a breakdown of the average costs of hiring a marketing agency with a monthly advance in the U.S.
UU. The cost of hiring a marketing agency will largely depend on the type of work you want them to do. Agency fees are the hourly costs paid to the agency for its time spent conducting strategy sessions, digital planning, workshops, creative presentations, research, reviews, Zoom calls and phone calls late at night to get scared.