Advertising agencies are experts in developing media strategies, creating media plans, buying media, measuring effectiveness, optimizing campaigns, and providing weekly reports. They use their knowledge to get the best media at the best price. Generally, agencies charge a commission of between 5 and 18%, depending on the media and the agency. The cost of hiring a marketing agency will depend on the type of work you need them to do.
While there is no fixed fee, here is an overview of the average costs of hiring a marketing agency with a monthly advance in the U. S. UU.Agency fees are the hourly costs paid to the agency for their time spent conducting strategy sessions, digital planning, workshops, creative presentations, research, reviews, Zoom calls and late night phone calls. Tell the agency what you need to achieve and a general marketing budget and they will give you a scope of work describing the services they will provide, along with a proposed schedule for deliveries and an estimated cost for each delivery.
However, this specialization can come at an additional cost, so it's worth considering when looking for the right marketing agency for your business.