The core of a digital marketing strategy should be to create quality online content that will attract and convert customers. Social networks like Twitter are an easy way to do this, but with so many competitors vying for attention, how can you stand out? One way is to focus on long-tail keywords. Instead of trying to position yourself for “SEO tools”, try something more specific, such as “the best SEO tools for B2B startups”. If you consistently publish high-quality content over time, you'll generate a significant amount of traffic.
One of the easiest ways to get your first customers is through cold emailing. It's relatively easy to find the email addresses of your potential customers, and it's easy to reach a large volume of people relatively quickly. Here's an example of a cold email template that managed to get a B2B company 16 new customers. Directories such as YellowPages, Yelp, DMOZ, Manta, WhitePages and many others are great places to find customers.
Here you can find thousands of companies filtered by geographical location, type of business and niche. Most of these directories will also give you access to contacts, such as an email address and phone number. The social media method is great because you can reach people with a fairly precise and detailed segmentation. In the past, it was difficult to extract potential customer contacts from social networks, but modern lead generation tools make it 100% possible. Finding customers for digital marketing and sales needs is the main objective of all B2B and B2C companies.
Use open directories, social networks, website and database extraction and lead tools to find rich, highly segmented leads and start your personalized email campaigns today. Not designing a marketing strategy around this issue is a common mistake that many companies make. Taking the time to define a marketing strategy that answers this question clearly and concisely puts you ahead of the competition. When your company uses the services of Veza Digital's white label agency, you can provide all of the above to your customers. Only 35% of marketers said that understanding the ROI of their campaigns is “very important” or “extremely important”. They can optimize their marketing or write content about how major companies structure their marketing efforts.
Their strategies, such as social networks, open directories and lead generation tools for digital marketing, are very beneficial for B2B and B2C companies. One of the biggest mistakes I see marketing agencies making is not accurately reporting the progress of their clients, let alone for themselves. Your marketing strategy should focus on the benefits of a product or service rather than on features. Facebook makes it difficult for companies to attract attention organically, so using Facebook Ads is the best way to get your agency in front of potential customers. A quick way to develop some customer service is to contact your current network and ask them specific questions about your product and your market. However, other marketers say that paid traffic is the fastest way to generate leads when you're starting out. Be useful, pleasant and approachable, and those new connections will think of you when they need a digital marketing agency. It's easy to believe that you already know everything about your target market and convince yourself that they definitely need your product.
And if you can establish your agency as a source of authority in digital marketing, it could also be the place where you attract new clients. The holidays are often considered one of the most challenging times for public relations and marketing teams. Ultimately, the world of digital marketing is a dynamic industry, and trends and techniques can seem to evolve on a daily basis. To sum up: focus on long-tail keywords; use cold emailing; take advantage of open directories; use social media; use lead generation tools; define a clear marketing strategy; understand ROI; focus on benefits rather than features; use Facebook Ads; contact your current network; use paid traffic; be useful; establish yourself as an authority in digital marketing; take advantage of holidays.